ISKO is one of the world’s leading denim manufacturers, producing over 250 million metres of fabric annually.

Commissioned to develop a private label denim brand, “Voqee”, for a Shanghai-based client targeting the millennial Chinese market.

Led a full end-to-end development process, creating two 60-piece women & men collections, including trousers, jackets, and skirts, from concept sketches through to production-ready ranges. One collection was produced in Italy and the other in China.

Beyond product development, we contributed to the brand experience by working with Italian architects on bespoke retail furniture, and overseeing the preparation of presentation materials, a fashion show, and a launch catwalk event in Shanghai.

Bursa, Turkey & Venice, Italy