Jeanerica, Jeans & Co makes contemporary premium denim commodities, constructed to last from sustainable high-quality fabrics and finished using the best techniques available. I was hired by the founders to start this new premium denim brand.
The job scope was a 360 degree service starting from first drawings and sourcing, to developing collections and producing in Italy. Working from the ground up, I developed the fabrics, oversaw fittings, denim washing, garment production, labelling and packaging and delivered the final products in store and online. In little over one year, I supervised four collections and four production runs of premium denims, jerseys and knits.