Turkey based ISKO is the world’s largest producer of denim, weaving more than 250 million meters of fabric annually. They approached me to create a private label denim brand called “Voqee” for an appointed client in Shanghai, targeting the millennial Chinese market.
A full 360 degree service saw me develop two 60-piece collections for boys and girls, including trousers, jackets and skirts, from drawings to ready collections. One collection was produced in Italy, while the other was made in China. I also liaised with Italian architects, commissioning bespoke furniture to create the in-store experience, while organising final presentation material and a fashion show and catwalk event in Shanghai.