Jeanerica

Hired by the founders to help establish Jeanerica Jeans & Co, a premium denim brand focused on sustainable materials and timeless design.

I led full 360° product development from concept and sourcing to production in Italy, including fabric development, fittings, washing, manufacturing, labelling, and packaging. Within just over a year, I delivered four collections across denim, jersey, and knitwear.

Stockholm, 2016–2018