Isko Jeans

ISKO is one of the world’s leading denim manufacturers, producing over 250 million metres of fabric annually. I was commissioned to develop a private label denim brand, “Voqee”, for a Shanghai-based client targeting the millennial Chinese market.

I led a full end-to-end development process, creating two 60-piece women & men collections, including trousers, jackets, and skirts, from concept sketches through to production-ready ranges. One collection was produced in Italy and the other in China.

Beyond product development, I contributed to the brand experience by working with Italian architects on bespoke retail furniture, and overseeing the preparation of presentation materials, a fashion show, and a launch catwalk event in Shanghai.

Turkey, 2016